Revolutionizing Data Privacy: Affinidi Iota Framework Unveils World’s First Consent-Based Data Sharing Built on Open Standards

19 July 2024, Singapore – In a groundbreaking move, Affinidi, a Singapore-based data and identity management company, has launched the Affinidi Iota Framework at the WeAreDevelopers World Congress. This innovative framework pioneers a new approach to data sharing, placing explicit consent and individual control at its core.

The Affinidi Iota Framework shifts the paradigm by processing queries within a personal data vault. This ensures transparency and grants individuals complete control over what data is shared and with whom. Such an approach not only democratizes data access for developers but also preserves privacy through modern open standards, including W3C Verifiable Credentials, DIF Decentralized Identifiers, and OAuth 2.0.

In the traditional digital landscape, sensitive data is often shared without transparency, leading to potential misuse and breaches. According to a Twilio report, 60% of Asia-Pacific consumers demand clear communication on data use. A PwC study also highlights a trust gap, with only 30% of consumers trusting businesses. Affinidi’s Iota Framework disrupts this model by eliminating the need to collect and store non-essential data, thereby reducing risks and empowering individuals.

Empowering Developers and Enhancing Data Security

The Affinidi Iota Framework provides developers with user-friendly templates and robust tools, making it easy to set up privacy-preserving data-sharing processes. The Affinidi Trust Development Kit (TDK), an open-source SDK, enables developers to integrate identity management, verifiable credential handling, and login configurations into their applications seamlessly. Supporting languages like TypeScript and Python, the framework bridges Web 2 and Web 3 technologies, leveraging decentralized data for just-in-time acquisition.

Roopesh Shah, Co-Founder and CTO of Gro Club, India’s largest bicycle subscription model, shared his experience: “We began with Affinidi Login to simplify access to individual data through a one-click onboarding process. With the Affinidi Iota Framework, we are thrilled to advance beyond efficient customer onboarding, laying the groundwork for a future where every interaction is precisely tailored to individual preferences based on accurate and consented data.”

Built on Open Standards for Seamless Integration

At the heart of the Affinidi Iota Framework is the DIF Presentation Exchange (PEX) specification, which uses JSONPATH to enable powerful filtering capabilities for data exchange. This structured syntax simplifies data sharing and enhances interoperability across systems. Building on the OAuth 2.0 authorization framework, the OID4VP protocol provides a secure transport mechanism for Verifiable Presentations, ensuring data authenticity and reducing fraud risks.

Revolutionizing Data Exchange and Ownership

Affinidi is leading a global movement to return data ownership to individuals through its Holistic Identity concept. This approach addresses the fragmentation of digital identities across platforms, promoting a user-first philosophy with privacy by design.

Glenn Gore, CEO of Affinidi, stated, “In a new world where individuals can control their identity and data, we must redefine how information is shared. The Affinidi Iota Framework represents a major step forward in safeguarding privacy and consent by shifting information processing to the individual’s personal data vault.”

The beta version of the Affinidi Iota Framework is now accessible through the Affinidi Portal. Learn more about this revolutionary framework here.